QuickWire: Colleges Buy Up .XXX Domain Names to Sidestep Pornographers

Concerned about a soon-to-arrive Internet-address system for pornographers, some institutions are buying up .xxx versions of their domain names to protect their brands. The University of Missouri and Washington University in St. Louis are among those who have taken the precautionary step, the St. Louis Post-Dispatch reported. “We don’t want someone coming across our trademark on a porn site. God only knows what they’d come up with,” Terry Robb, director of information technology at the University of Missouri at Columbia, told the newspaper. Mr. Robb said his institution has also registered missouri.xxx and missouritigers.xxx.