September 12, 2008
Once-Quiet U. of Dayton Pushes a Bold Brand
The Roman Catholic college has a splashy new campaign to update its image and reach more students — and it's working
Students want it all. And universities like to say they have it.
The University of Dayton, however, decided to tell prospective students what it doesn't have. "Do you have all the answers?" its viewbook asks in bold, red letters. "Neither do we."
It's got questions though. "Where do you find faith?" crosses a sketch of a brain and a heart. "Do
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