The Chronicle of Higher Education
The Wired Campus

April 28, 2006

Facebook Turns to the (Corporate) World

Facebook, the social-networking site of choice for countless college students, now hopes to fill the same role in corporate America: The Web site has opened its doors to employees at a handful of well-known companies.

Workers at Apple, Electronic Arts, Microsoft, and PricewaterhouseCoopers, among other workplaces, will now be able to create profiles -- and digitally "poke" each other -- on the network. And if Facebook's corporate strategy is anything like its collegiate one, it's likely that employees at many more businesses will gain access to the site in the coming months.

Justin Smith of Inside Facebook -- yes, a blog devoted to news about the site -- says Facebook will work to keep its corporate clientele separate from its college users: "As long as Facebook stays safe for students, expanding into the corporate world should not adversely affect their dominance in the college and high-school markets."

But it seems given that Facebook's corporate foray will make college career counselors uneasy that unscrupulous employers might use the site to dig for dirt on students who have applied for jobs. (Inside Facebook)

Posted on Friday April 28, 2006 | Permalink |

Comments

  1. My name is Judah Wilson and I am the CEO of Top20Network.com. I was going to start a site similar to Facebook 2 months before Zuckerberg, but I was beat to the market. Instead, I have launched what will be the alternative to Facebook. Our directory connects individuals and businesses from the top 20 schools in the country. What the Facebook doesn’t understand, is that they have undercut their market. As soon as privacy issues became a factor, and students started limiting who could view their profiles, the site began to collapse. Who is going to stop using Facebook first? Answer: The students who have more to lose (top 20 students). Our site is not elitist, it simply recognizes which users will (have?) left Facebook already. We will accomplish what should have begun along time ago: joining together the alumni networks of the top 20 schools in the country. Facebook has overstepped their boundary, and is losing their initial market.

    — Judah Wilson, CEO Top20Network.com    Apr 29, 11:09 PM    #

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