The Chronicle of Higher Education

Fail Mail

Recent graduates of the University of Sydney got a rude shock when they opened their mail last month to find transcripts stamped with "fail." The fake school records were a marketing ploy intended to show that students are flunking out because they are working too many jobs rather than studying. The campaign backfired when instead of opening up their...

To continue reading this premium article, you must have a Chronicle account AND a subscription or an online pass.

Subscriptions start at $40; Web passes for under $10.