The Universal SnackNot since the Super Bowl has so much ridden on a single advertisement. A Doritos commercial will be transmitted on June 12 to possible inhabitants of a star system known as 47 Ursae Majoris, marking the first interplanetary solicitation of the hitherto untapped alien snack-food market. The project, led by scientists at Britain's University... Copyright © 2008 by The Chronicle of Higher Education Subscribe | About The Chronicle | Contact us | Terms of use | Privacy policy | Help |