Top Official Says NCAA Should Seek Revenue Sources Beyond BasketballAs senior vice president for basketball and business strategies, Greg Shaheen is the guiding force behind the NCAA men's basketball tournament, which starts this week. During an online discussion last week with Chronicle readers and reporters, he discussed the association's efforts to broaden its revenue sources and distribute that money to member... Copyright © 2008 by The Chronicle of Higher Education Subscribe | About The Chronicle | Contact us | Terms of use | Privacy policy | Help |