The Chronicle of Higher Education

Top Official Says NCAA Should Seek Revenue Sources Beyond Basketball

As senior vice president for basketball and business strategies, Greg Shaheen is the guiding force behind the NCAA men's basketball tournament, which starts this week. During an online discussion last week with Chronicle readers and reporters, he discussed the association's efforts to broaden its revenue sources and distribute that money to member...

To continue reading this premium article, you must have a Chronicle account AND a subscription or an online pass.

Subscriptions start at $40; Web passes for under $10.