Cosmopolitan Meal, or a Whopper?Scholars of international business have long remarked on the global ubiquity of the McDonald's Corporation. Now researchers at South Africa's University of Stellenbosch have settled on the restaurant's signature meal as the symbol of just how global the human diet has become. A Big Mac meal — burger, fries, and coffee —... Copyright © 2008 by The Chronicle of Higher Education Subscribe | About The Chronicle | Contact us | Terms of use | Privacy policy | Help |