The Chronicle of Higher Education
PAGE PROOF

The Care and Feeding of the Reader

If we are to find our readers, we need to think about their pleasure, not just our information

The cullers at Harper's Magazine uncover facts and statistics for its "Index" that are as unsettling as they are surprising. Take these, for example:

"Minimum number of different books sold in the U.S. last year, as tracked by Nielsen...

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