The Chronicle of Higher Education

On Death and Voting

New studies find that people with subliminal fears of dying choose charismatic leaders at the polls

By DAVID GLENN

Memo to George W. Bush's political advisers: You're probably deciding what kind of television commercials to run during the campaign's homestretch. Do you want gauzy morning-in-America spots that feature President Bush guiding a prosperous and secure nation? Or muscular attack...

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