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LA JOLLA PLAYHOUSE
In 1996, just a few years after the La Jolla Playhouse narrowly averted financial ruin, a veteran fund raiser proposed a bold idea: He urged the organization to raise money for a fancy new theater complex, an endowment, and operating support -- all at the same time.
Eight years later, that risky plan has largely been a success. The...
The Travails of Raising Money for an Endowment
By BEN GOSEIn 1996, just a few years after the La Jolla Playhouse narrowly averted financial ruin, a veteran fund raiser proposed a bold idea: He urged the organization to raise money for a fancy new theater complex, an endowment, and operating support -- all at the same time.
Eight years later, that risky plan has largely been a success. The...
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