The Chronicle of Higher Education

ECollege Moves Into Enrollment and Marketing Services

By DAN CARNEVALE

The course-management company eCollege announced last month that it is acquiring Datamark, which offers enrollment and marketing services to for-profit institutions, for $72-million. Officials at eCollege plan to expand those services eventually to online education.

Oakleigh Thorne, chairman and chief executive officer of eCollege, said...

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