Teaching With Twitter: Not for the Faint of Heart

Twitter in the Classroom

Jeffrey R. Young

Sugato Chakravarty, a professor of consumer sciences and retailing at Purdue University, has welcomed Twitter into the lecture hall, even though the service lets students engage in back-channel discussions.

Maybe Sugato Chakravarty should wear a helmet to class. The professor of consumer sciences and retailing at Purdue University repeatedly attempts the instructional equivalent of jumping a motorcycle over a row of flaming barrels. OK, asking 250 students to post questions on Twitter during a class doesn't risk life or limb. But it can cause ego damage if the mob of students in his course on...