Financial Affairs

Kaplan U.'s Question: Do Colleges Serve Today's Students?

Kaplan U.'s Catchy Ad Provokes a Question: Do Colleges Serve Today's Students? 1

Photograph courtesy Kaplan Inc.

A scene from a Kaplan U. commercial

The best piece of college marketing this year is a television ad that could easily be taken as a fingers-flapping, thumb at the nose to centuries of higher-education tradition. It's the Kaplan University spot that starts off showing a pensive-looking "professor" in the well of a wood-paneled lecture hall intoning to his students: "The system has failed you. I have failed you." The ad...

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In the words of the founding president of the UAE, Sheikh Zayed bin Sultan Al Nahyan, "Education is like a lantern which lights your way in a dark alley”. Sheikh Zayed (may his soul rest in peace) led the nation during an era that saw the UAE...

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