The Chronicle of Higher Education

Passing the Bucks

As if their football team's 12-0 record were not reason enough for students at the University of Utah to celebrate, here's one more: The campus bookstore will give a 5-percent discount on new and used textbooks this semester, and the credit goes to the university's football team.

The Utes' gridiron success has caused a surge in the bookstore's sales of T-shirts, sweatshirts, and other merchandise bearing the...

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