Online Banner Advertising Rates - Corporate Advertising

Strategically placed within and adjacent to our award-winning editorial content, Web banners are the perfect way to promote your products and services to Chronicle readers. Visit the links below for various online advertising rates.

Corporate Banner Rates | Nonprofit Notification Banner Rates | Book and Journal Banner Rates | AAUP Banner Rates | E-mail Newsletter Rates

Corporate Banner Rates

America's academic enterprise -- which spends $275-billion a year -- buys a large array of products and services, from computers to pension plans. The Chronicle is the best way to reach that market. It offers the largest paid circulation, the most informed and active readership, and the strongest editorial content.

Corporate Advertiser Rates 300×250, 336×280 square banner and 728×90 leaderboard	CPM*
20,000 - 199,999	$63
200,000 - 299,999	$57
300,000 - 399,999	$54
400,000 +	$50
Minimum purchase is 20,000 impressions

• *CPM stands for "cost per thousand"

• Banner advertising rates are based on cost per thousand ad impressions

• E-mail newsletter rates are based on a flat rate per insertion

• For targeted banner placement, add $5 to the CPM per targeting element

• For targeted banner placement in Today’s News or Technology, add $15 to the CPM

• All rates quoted are gross. The Chronicle offers a 15% agency discount to recognized advertising agencies

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Nonprofit Notification Banner Rates

The Chronicle welcomes the advertising of nonprofit associations and institutions for calls for papers, conferences, degree programs, fellowships, grants, institutes, awards, seminars, and workshops. The nonprofit notification rates apply only to such advertising. If your organization is tax-exempt and your advertisement does not fit into one of these categories, please see the corporate advertising rates.

Nonprofit Notification Banner Rates 300×250, 336×280 square banner and 728×90 leaderboard	CPM*
20,000 - 199,999	$35
200,000 - 299,999	$32
300,000 - 399,999	$29
400,000 +	$28
Minimum purchase is 20,000 impressions

• *CPM stands for "cost per thousand"

• Banner advertising rates are based on cost per thousand ad impressions

• E-mail newsletter rates are based on a flat rate per insertion

• For targeted banner placement, add $5 to the CPM per targeting element

• For targeted banner placement in Today’s News or Technology, add $15 to the CPM

• All rates quoted are gross. The Chronicle offers a 15% agency discount to recognized advertising agencies

» Back to the top

Book and Journal Banner Rates

Higher-education professionals buy more books than any other group of consumers. They also influence what more than 14 million students read and buy each year. Chronicle subscribers buy an average of 34 books per year, and almost half select or recommend books for acquisition by their library or institution. We offer special discounted rates exclusively for publishers who wish to reach these active readers. The book and journal rates apply only to such advertising.

Book and Journal Rates 300×250, 336×280 square banner and 728×90 leaderboard	CPM*
20,000 - 199,999	$33
200,000 - 299,999	$29
300,000 - 399,999	$27
400,000 +	$26
Minimum purchase is 20,000 impressions

• *CPM stands for "cost per thousand"

• Banner advertising rates are based on cost per thousand ad impressions

• E-mail newsletter rates are based on a flat rate per insertion

• For targeted banner placement, add $5 to the CPM per targeting element

• For targeted banner placement in Today’s News or Technology, add $15 to the CPM

• All rates quoted are gross. The Chronicle offers a 15% agency discount to recognized advertising agencies

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AAUP Member Banner Rates

These rates apply only to advertisements for books and journals from members of the American Association of University Presses (AAUP).

AAUP Rates 300×250 square banner	CPM*
20,000 - 199,999	$25
200,000 - 299,999	$22
300,000 - 399,999	$21
400,000 +	$20
Minimum purchase is 20,000 impressions

• *CPM stands for "cost per thousand"

• Banner advertising rates are based on cost per thousand ad impressions

• E-mail newsletter rates are based on a flat rate per insertion

• For targeted banner placement, add $5 to the CPM per targeting element

• For targeted banner placement in Today’s News or Technology, add $15 to the CPM

• All rates quoted are gross. The Chronicle offers a 15% agency discount to recognized advertising agencies

» Back to the top

E-mail Newsletter Rates

The Chronicle publishes nine e-mail newsletters -- Academe Today, Afternoon Update, Weekly Briefing, Chronicle Review, Community College, On Hiring, Graduate Students, Global, and Wired Campus. All recipients of The Chronicle's e-mail newsletters have requested to receive the newsletter, so you can be assured that your ad will be seen by active, interested readers.

E-mail Newsletter	*Distribution	Full Run Flat Rate	Discount
Academe Today – Position 1	169,000	$3,750	Buy 5 get 20% discount
Academe Today – Position 2	169,000	$2,000	Buy 5 get 20% discount
Afternoon Update	66,500	$1,500	Buy 5 get 20% discount
Chronicle Review– Position 1	105,500	$1,500	Buy 5 get 20% discount
Chronicle Review– Position 2	105,500	$1,000	Buy 5 get 20% discount
Community College – Position 1	75,800	$2,500	Buy 5 get 20% discount
Community College – Position 2	75,800	$2,000	Buy 5 get 20% discount
The Global Newsletter	47,700	$1,500	Buy 5 get 20% discount
Graduate Student	20,000	$750	Buy 5 get 20% discount
On Hiring	57,900	$1,500	Buy 5 get 20% discount
Weekly Briefing	107,700	$2,000	Buy 5 get 20% discount
Wired Campus	57,450	$2,000	Buy 5 get 20% discount

Rates quoted on this page apply only to corporate clients running advertising for products and services and nonprofit associations and institutions advertising conferences, calls for papers, announcements fellowships, degree programs, grants, institutes, awards, seminars, and workshops. These rates do not apply to colleges and universities (nonprofit) and nonprofit organizations placing image advertising.

*All distribution figures quoted on this page are current as of September 2012. For the most up-to-date figures, please contact your sales representative.

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