Customized Online Marketing Programs

In addition to e-mail newsletter and banner advertising The Chronicle offers several other unique advertising opportunities. Use these vehicles to create awareness about your product or service or combine them with your current print and online advertising schedules to extend your reach. Visit the links below for more detailed information.

Advertiser-Sponsored Microsites  |  Advertiser-Sponsored Webinars  |  Article Tools Sponsorship
Arts & Letters Daily Web site  |  Blog Sponsorship  |  E-blasts  |  Podcasts

Advertiser-Sponsored Webinars

The Chronicle offers advertisers the opportunity to sponsor interactive Webinars. The advertiser selects the Webinar topic, moderator, and speakers. The Chronicle will promote the webinar to its readers to ensure maximum participation.

The Webinar sponsorship package includes:

•  1 Academe Today e-mail ad

•  1 Wired Campus e-mail ad

•  Banner promotion on chronicle.com

•  Co-branded print ad in The Chronicle of Higher Education

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Article Tools Sponsorship

The Article Tools menu — which allows readers to print, e-mail, share, and comment on articles — is located on every article page on Chronicle.com. During the 1-month sponsorship period, the sponsor's banner will be the only banner to appear on the Article Tools menu. The banner will also appear on all e-mailed and printed pages from the Web site.

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Arts & Letters Daily Web site

The Chronicle publishes the very popular Web site Arts & Letters Daily. Widely regarded as the Internet's best source for culture and ideas, Arts & Letters Daily draws together the most intelligent, provocative, and illuminating news stories, features, critical reviews, political essays, and commentaries, published online. New material is added six days a week. The site also houses an archive of articles dating back to 1998.

The Arts & Letters Daily readership comprises a wide array of discerning, intellectually-engaged people from around the world, including scientists, educators, journalists, editors, people in business, entertainment, medicine and the professions, and political leaders. ALDaily.com is the perfect vehicle to promote your organization's products or services to this valuable audience.

Visit ALDaily.com

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Blog Sponsorship

The Chronicle publishes several blogs. Hosted on The Chronicle's Web site, each blog combines original reporting with news gathered from elsewhere on the Web to generate interactive, thought-provoking threads that are updated several times per day.

Brainstorm: The Chronicle Review's blog on ideas and culture

Buildings & Grounds: Lawrence Biemiller and Scott Carlson on facilities

Head Count: Eric Hoover on the world of admissions

Innovations: Insights on higher-education research and policy

On Hiring: Advice on maintaining a career in academe

PageView: News and notes on scholarly publishing

Percolator: Tom Bartlett on ideas and how they happen

Players: Libby Sander and Brad Wolverton on athletics

ProfHacker: Tips about teaching, technology, and productivity

The Ticker: Breaking news from all corners of academe

Tweed: Don Troop on the lighter side of academe

Wired Campus: The latest news on tech and education

WorldWise: Commentary from globe trotting higher-education thinkers

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E-blasts

E-blasts allows advertisers to pinpoint target markets by sending promotional e-mails about your organization’s products or services to Chronicle readers who serve in leadership roles and have opted in to receive information from our advertising partners.

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Podcasts

The Chronicle's podcasts may be reached via the audio feature on our Web site or downloaded to an MP3 player via iTunes or other RSS service. Each podcast contains a 15-second sponsorship message from a featured advertiser.

Weekly Interview Podcast
A weekly interview with a prominent researcher, college leader, or Chronicle reporter about big ideas in higher education.

Tech Therapy Podcast
A bi-weekly interactive podcast featuring a Chronicle reporter and Warren Arbogast, a technology consultant who works with colleges and universities. Topics will be drawn from questions submitted via e-mail, and will focus primarily on the obstacles universities face with technology on campus — from file-sharing and security to dealing with vendors and talking with CIO's.

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