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November 27, 2007

Robert Cade, University Researcher Who Invented Gatorade, Is Dead at 80

J. Robert Cade, the University of Florida researcher who brought home a windfall to Gainesville by inventing the sports drink Gatorade, died today at the age of 80, the Associated Press reported.

Th invention, originally designed by Mr. Cade and other researchers to help the university’s football team, the Gators, started the vast sports-drink industry and has been one of the most lucrative technology-transfer products in higher-education history. Despite bouts of litigation, the drink has earned the university more than $150-million in royalties since 1973, the AP reported.

Mr. Cade said he never imagined in 1965 that the drink would develop a consumer market. “The financial success of this stuff really surprised us,” he said. —Andrew Mytelka

Posted on Tuesday November 27, 2007 | Permalink |

Comments

  1. Gatorade tasted foul when first invented and still tastes foul to me. But then I don’t sweat while playing football in 100F heat.
    A spoonful of sugar and a small shot of salt and a pinch of Epsom salts in lemonade does the same thing as this magic potion off of which that FL University has made bags of money. What did they do with it – built a new stadium for their athletic heroes? Surely not a library.

    — arthur Wegweiser    Nov 28, 10:40 AM    #

  2. Actually, they recently completed a full renovation of their main campus library.

    Athletics is funded separately…not from revenue generated from patents/coprights/etc.

    — SMF    Nov 28, 11:17 AM    #

  3. A was working in the Florida University System at the time the discovery was made and heard Dr. Cade tell of the origins of his work. He said it began when he was having coffee with a football coach and the question, “Why don’t football players have to go to the bathroom during a game?” came up. His followup revealed the massive amounts of body fluids, especially electrolytes, athletes lose during a game, and the inspiration for developing Gatorade. I wonder how many football coaches and urologists can have coffee and discuss such matters on our partitioned and isolated campus theses days?

    — Philip    Nov 28, 01:51 PM    #