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September 21, 2007

Gimme a Sandwich With a Side of Debt

Two fast-food restaurants near Ohio State University’s main campus are facing lawsuits over allegations that they offered students the opposite of an extra-value meal.

Although both Potbelly Sandwich Works and La Bamba Mexican Restaurant Group plastered the campus with fliers advertising free sandwiches and burritos for students, they allegedly failed to mention that students would have to apply for a Citibank credit card before they could indulge in the complimentary refreshments.

Ohio’s attorney general, Marc Dann, told The Columbus Dispatch that the companies had broken the law because their fliers did not inform students that, at least in this case, there was no such thing as a free lunch.

Mr. Dann also said that credit-card companies tended to exploit first-year students in the fall by preying on their gullibility and lack of financial savvy in an attempt to lure them into opening excessive lines of credit.

Citibank is also named as a defendant in one of the two cases, as is Campus Dimensions Inc., a Pennsylvania-based company that allegedly helped to dream up the cross-promotional plan. —Elizabeth F. Farrell

Posted on Friday September 21, 2007 | Permalink |

Comments

  1. Credit card companies obviously assume that parents will be there to bail their kids out when they generate excessive credit card debt. It worked when our son ammassed a debt that seemed insurmountable to him but quite managable to his parents. Happily, it was a lesson well learned – he has never carried a credit card balance since, opting instead to pay his entire balance monthly.

    — TDD    Sep 21, 04:00 PM    #

  2. Seems like a boneheaded move on the organizers’ part. I doubt too many students would forgo free food just because they have to apply for a Citibank credit card. I used to watch students flock to the credit card tables on campus just to get something as trivial as a t-shirt or a frisbee.

    — Jonathan    Sep 21, 04:29 PM    #

  3. I believe every parent should rent the movie “Maxed Out” just before their student heads off to college for the freshman year.

    Simply, the credit card companies don’t care about the kids, only their pockets.

    — Lori    Sep 22, 12:25 AM    #