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October 25, 2006

Liquor Companies May Face Questions About College-Related Ads

The Federal Trade Commission may have some important questions about the alcohol-beverage industry’s advertising presence on college campuses. According to a notice in Tuesday’s Federal Register, the agency is seeking public comment on a plan to ask beer, wine, and liquor companies a series of questions about their advertising practices, their compliance with ad codes, and what they spend their sales and marketing budgets on.

This is the second round of public comments on the proposed battery of questioning. The first round drew 1,299 comments, nearly all of them in support of the plan. Some respondents suggested that the commission ask the alcohol companies about their sponsorship of several college-related events.

One respondent, the National Association of Attorneys General’s Youth Access to Alcohol Committee, said the agency should seek information about “sports-related and college sports-related advertising and marketing (including telecasts, sponsorships, local print and promotional expenditures, and stadium signage)” as well as “college marketing and promotional activities and expenditures (including spring-break promotions in the U.S. and at popular off-shore spring-break destinations).”

Public comments are due by November 24.

Posted on Wednesday October 25, 2006 | Permalink |

Comments

  1. The alcohol industry has proven that they will continue to use advertisement to promote the underage use of alcohol.

    The alcohol idustry continues to use popular peer group situations where very attractive people are involved in use of alcohol. This image promotes the underage use by demonstrating that in order to be popular and attractive that a person should use their brand of beverage.

    I feel very strongly in the fact that the alcohol industry has a responsibilty to the public in how they promote thier prodcuts. In order to keep the threat of underage use of alcohol in perspective, the alcohol industry must step up and take responsibility for their image for the public in which they serve.

    — Jada Dickerson    Nov 6, 10:42 AM    #

  2. I am outraged at the number of hard liquor ads I see popular music channels such as MTV and VHI during peak viewing hours for youth. Our statewide youth school survey results this year indicate that more youth who drink are choosing hard liquor over beer and wine. This is a public health crisis in our state. Substance abuse prevention efforts have just pennies to work with compared to the billions of dollars spent by the industry promoting their products to youth. As a parent of two teens and a professional in the prevention field, it is my job to tell the truth about underage drinking and expose the false claims of alcohol advertising.

    — Karen Wheeler    Nov 6, 11:59 AM    #

  3. It feels like we’re fighting the tobacco companies all over again when beer distributers are throwing “gifts” around, like banners to “Welcome Hunters” and neon “OPEN” signs that they give to store owners to hang in their windows. These signs are pleasant and helpful to store owners but come with a price tag because they have huge beer logos prominently placed. This is what our children have to look at where ever they go.

    — Kathiann Shorey    Nov 7, 12:45 PM    #