Recruitment Marketing

Recruitment marketing is a dynamic, ongoing process. It's about finding the right candidate at any particular moment, but also about creating a steady flow of capable, enthusiastic applicants to your college or university. Chronicle Careers has many options to help your recruitment ads attract the best candidates and market your institution as an "employer of choice."

To speak with someone about the best recruitment-marketing strategy for you and your institution, please click here to find the account manager for your state.

ADVERTISING OPPORTUNITIES

The Chronicle offers the tools you need to attract the best-qualified candidates in higher education: the nearly 500,000 people who read The Chronicle every week in print and the 1 million unique visitors of our Web site. You can create a sustained image of your institution among hundreds of thousands of academics -- all dedicated readers of The Chronicle and regular visitors to our Web site.

Your recruitment program can include the following:

Job Postings
We offer three choices for listing your recruitment announcements. These options are cost-effective, easy to use, and reach nearly 500,000 readers in print and an additional 1 million unique visitors online. Use this Web site to place your recruitment ad today. Calculate the estimated cost of your print display ad.

Agreement Savings
Print agreements and Web packages can help you stretch your recruitment budget even further. Many institutions find that by coordinating their current spending, they instantly qualify for the significant savings that a Chronicle recruitment-marketing package offers. Plus, your institution can earn a discount on an Employer Profile, a valuable year-long bonus (see below).

Employer Profiles
Recruit the best talent 24 hours a day, all year long. The right candidate could visit our site at any time -- which means you need to be there all the time. An Employer Profile works as your own recruiting page on our Web site. Candidates can learn about your mission, the culture of your campus, and community information. Even better, each of your job ads will link to your Profile.

E-Mail Notifications
Job seekers, both active and passive, can sign up to receive our free e-mail job alerts connecting them to potential jobs that are in their fields of interest. We send more than 290,000 targeted e-mail messages to more than 80,000 people every week. Place an ad with The Chronicle and reach this audience, most of whom are not current Chronicle subscribers.

Free Web-only Listings
The Chronicle has started a revolution in jobs for higher education. Use Chronicle Careers to recruit for faculty, administrative, and executive jobs, and you can immediately place as many free Web-only listings for adjunct-faculty positions as you need. Click here for more information.

REPEAT DISCOUNT

A repeat discount is available for job announcements that run in print more than once. Place your recruitment display ad at the regular price in one issue of The Chronicle and receive a 25% discount when your ad runs -- with no changes -- within the next four issues after the the first insertion. Ads must be 10 column inches or larger.

MECHANICAL SPECIFICATIONS

Black & White Materials
This Web site is the easiest way to submit your ad -- and by using this form your ad can go online within 24 hours. Ads placed by 2 p.m. Eastern time are posted on the Web site the next business day.

You can also e-mail the ad text to us, either in the body of your e-mail or as an attachment, to jobs@chronicle.com. In addition to word-processing documents, we can accept camera-ready material in the following formats: Acrobat PDF files, EPS files, and Quark Xpress files.

Four-Color Materials

Deadlines
The deadline to receive all color materials is the Friday (5 p.m. Eastern time) one week prior to the published deadline.

Mechanical specifications for film

• A Chromalin or Matchprint color-calibrated composite proof must accompany all art.
• Color separated offset negatives (85-100 line screen accepted; 100 preferred), right-reading emulsion side down. Composite Chromalin or Matchprint proof is required.

Mechanical specifications for digital files

• Provide only native documents.
• Do not make any color corrections in the file.
• All fonts (printer and screen fonts) and any linked graphic files (photographs, logos, etc.) must be included to ensure that final output meets specifications. Please be sure to use Postscript Type 1 or 3 fonts. We cannot accept ads using TruType fonts.
• Acceptable file formats are: Quark Xpress, Photoshop, Illustrator.
• We cannot accept Pagemaker or Microsoft Word files.
• We cannot accept any PMS or non-process colors.
• Press gain is typically 35 percent.
• Bleeds are available at fold margins only. No outside bleeds are available.
• Maximum color density is 240.

Digital file-type information

• Supply ad at 100 percent of print size.
• 200 dots per inch.
• 100 line screen.
• We accept EPS, TIF, and JPEG files; JPEG files should be saved at the highest quality (10-12 range) without compression. Do not send GIF files.
• Do not use compression on any file types.

File-transmission information

• Advertiser or agency must have an Internet service provider (ISP).
• Advertiser or agency must have FTP software running.
• Files should be transmitted by FTP to Chronicle Careers' FTP site. Call (202) 466-1050 to receive the server location and the password.
• Do not send color ads as e-mail attachments.

MULTIPLE-PUBLICATION RATE

If your opening relates to fund raising, institutional advancement, foundation relations, or development, you can extend your reach to an additional influential audience and take advantage of a deep discount.

A special multiple-publication rate of $201.60 per column inch is available for advertisers who place the same display ad in The Chronicle of Higher Education and in our sister publication, The Chronicle of Philanthropy. That's a 20-percent discount off of the combined rates if you placed the same ad in each paper individually. The same ad must run in consecutive issues of both publications. No other discounts apply, and we do not offer a combination rate for Web-only ads or line ads.

To learn more about this opportunity, please call 202-466-1050 and choose option 2, or send an e-mail message to recruit@philanthropycareers.com.

COLOR

Using color is the best way to increase your response rate. Color ads not only draw more attention to your job openings, they can also reinforce your institution's image. You can add color to a display ad for an additional charge of $2,050. Four-color ads must be 1/4 page or larger. Four-color spreads will be billed as two four-color pages. Metallic and non-process color inks are not available. Please see our mechanical specifications for material requirements. Materials must be received by Chronicle Careers 10 days prior to the regular issue ad deadline.

PREMIUM POSITION

For your recruitment image ads, the back cover, inside front cover, and the page opposite the Chronicle Careers rate information page of The Chronicle Careers section is available to full-page advertisers, for an additional charge of 15% on the open rate.

E-MAIL AND BANNER ADVERTISING

Want to take advantage of The Chronicle's steady online traffic? We offer several ways to reach this audience -- click each ad type for more information.

Daily Report e-mail -- reach the more than 59,000 Chronicle subscribers who receive this concise briefing of the day's news headlines.

Job alert e-mails -- more than 80,000 job seekers have signed up to instantly receive listings of new jobs in their field.

Banner advertising -- The Chronicle's Web site serves more than ten million page views from over 1 million unique visitors each month.

INSERTS IN PRINT

Your preprinted insert can be placed in the Careers section of the printed Chronicle at a rate of $150 per thousand copies. You may run your insert in all or part of the press run. The cost to reach The Chronicle's entire circulation of 85,000 would be approximately $12,750.