The Chronicle of Higher Education
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Tuesday, April 17, 2007

New Phone Technologies Can Help Colleges Communicate Campuswide in Emergencies

By ANDREA L. FOSTER

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The shooting rampage that killed more than 30 people at Virginia Tech on Monday is causing college administrators elsewhere to rethink whether their institutions have the right technology to immediately notify everyone on the campus of an emergency.

Some college officials say they are confident they could warn students and others of a dangerous situation within seconds of its happening. That's because their campuses have bought telephone systems that have come on the market only in the last few years.

The City University of New York's Bernard M. Baruch College, for example, is among many institutions that have signed up with vendors to provide students with access to campus-related information via cellphone text messages. The service helps students keep abreast of campus events, bulletins, and updates from professors, but it can also serve as a campuswide public-announcement system.

Baruch has been using a service from Rave Wireless, a company based in New York City, for a little over two years, and found it helpful during an incident last summer in which the power went off on the campus, said Arthur Downing, Baruch's chief information officer.

He said the local utility company, ConEdison Inc., told Baruch administrators that it would shut down the power on the campus in half an hour. Within minutes, Baruch's director of communications had sent students a text message alerting them to the outage and telling them that classes would be canceled.

About 4,000 of Baruch's 15,500 students have signed up for the free cellphone service and receive the campus bulletins and alerts. But Mr. Downing said that, this week, he is reminding students who have not enrolled in the program that it might be wise to do so.

Butler University, in Indianapolis, installed a new Internet-based phone system on its campus in 2005. As part of the phone service, the offices of faculty members, administrators, and staff members, as well as dormitory offices, are equipped with a total of about 1,200 phones that immediately warn people via audio and text messages of an emergency on the campus.

Scott A. Kincaid, the university's chief information officers, said the college realized it needed an effective and fast public-announcement system after a police officer was shot and killed on the campus in 2004.