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Author Topic: Recognizing that the student is the customer  (Read 106196 times)
johnny_sunshine
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« Reply #135 on: September 17, 2012, 10:18:11 PM »

This is not complicated - students don't buy grades, but students are the customer, as is society.
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oldfullprof
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« Reply #136 on: September 18, 2012, 12:43:11 AM »

Blotter or paper?  Whachu been droppin'?  I guess "customer" is better than "consumer." 
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mouseman
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« Reply #137 on: September 18, 2012, 2:17:12 AM »


What if you don't want to buy grades, but want to buy cheese?
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lucy_
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« Reply #138 on: September 18, 2012, 2:44:44 AM »


What if you don't want to buy grades, but want to buy cheese?

Or a parrot?
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usukprof
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.


« Reply #139 on: September 18, 2012, 9:12:00 AM »


Or some tobacco?
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yellowtractor
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« Reply #140 on: September 18, 2012, 2:38:20 PM »

Are you my golden ticket?
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fishprof
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« Reply #141 on: September 18, 2012, 3:38:09 PM »

What a strange thread.

For those "students are customers" types:

1) What the heck is a scholarship then?
2) What "exactly" are you purchasing?  A degree - Credits - knowledge - what?
3) How does college athletics work in your model?
4) Is there a business you envision as being equivalent? One where you get to demand exactly what you want, and they are compelled to provide it (as opposed to most models, where you either buy what they are selling, or you don't).

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yellowtractor
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« Reply #142 on: September 18, 2012, 8:36:09 PM »

Here we find ourselves in the historical miasma of doubt.

The very heart of the miasma, I tell you.  The aporia of effluents.

This is it.  Brace yourselves.
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genius_at_large
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« Reply #143 on: September 23, 2012, 4:37:17 PM »

What a strange thread.

For those "students are customers" types:

1) What the heck is a scholarship then?
2) What "exactly" are you purchasing?  A degree - Credits - knowledge - what?
3) How does college athletics work in your model?
4) Is there a business you envision as being equivalent? One where you get to demand exactly what you want, and they are compelled to provide it (as opposed to most models, where you either buy what they are selling, or you don't).

1) Scholarship = "sale"
2) The right to say "when I was in college."
3) We are an athletic club that just happens to dispense the occasional degree.
4) Federal government.


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gsawpenny
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« Reply #144 on: September 25, 2012, 7:38:40 AM »

Would you like fries with degree?
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shamu
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« Reply #145 on: December 19, 2012, 12:55:18 AM »

Will higher ed ever change its operating model and focus on the customer?

It is actually moving away from it. Students are "customers", if you will, but our product is EDUCATION (and research) and NOT the students' GPA. This is what many students get wrong: getting the "A" is not the goal, but providing students with an education is.

To use a medical analogy, if you go to a doctor with a stomach ache, a good doctor will try to find out the cause, treat the underlying problem and try to keep you healthy. The physician may tell you to eat better, change your lifestyle, and take some medicine. But, if a patient refuses to cooperate (does not take the medicine and continues to lead a lifestyle that will make her/him sicker), the patient (aka "customer") will get sicker and eventually die.

In academia, we do our best to educate and engage the student in the learning and discovery process, but if a student chooses not to participate in the process and just demands a good grade as "service", s/he may not get the desired grade and could eventually flunk out.

I honestly fear that making students happy by letting them have good grades without having to perform well is a recipe for disaster. Here is my question to the OP: would you go to a doctor who went to an easy school and got all good grades because the school's motto was "keep the customer happy by letting them have it easy"? Would you drive over a bridge designed by a lazy fool who went to an easy school and had good grades, because the school's goal was to just keep the customer happy? Think about it.
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conjugate
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« Reply #146 on: December 19, 2012, 3:07:03 AM »

Will higher ed ever change its operating model and focus on the customer?

It is actually moving away from it. Students are "customers", if you will, but our product is EDUCATION (and research) and NOT the students' GPA. This is what many students get wrong: getting the "A" is not the goal, but providing students with an education is.


I would make one small change here: "...providing students with the opportunity to earn an education...."  Otherwise, that's the point exactly.
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shamu
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« Reply #147 on: December 19, 2012, 12:41:34 PM »

Will higher ed ever change its operating model and focus on the customer?
It is actually moving away from it. Students are "customers", if you will, but our product is EDUCATION (and research) and NOT the students' GPA. This is what many students get wrong: getting the "A" is not the goal, but providing students with an education is.
I would make one small change here: "...providing students with the opportunity to earn an education...."  Otherwise, that's the point exactly.

Our customers still need to know that we provide the education. If they choose not to get it, well, then it sits there like the fruitcake from last year. But, we provide the education.

So, dear customer, will you eat the fruitcake or let it go to waste? Your call.
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pragmatism
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« Reply #148 on: February 18, 2013, 7:32:52 AM »

Perhaps a better phrasing for the issue - is education better defined as a market? If so, within the market are customers, consumers, etc. As the market has changed, the delivery of the "product" has changed - but too slowly, giving opportunity to the proprietary schools to gain significant market share.
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catgurl
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« Reply #149 on: March 03, 2013, 1:57:09 PM »

Yes the student is the customer, and education and enlightenment is the product for the good of society.
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