Seems like the old f@rts are leading the effort:
"Being involved in civic initiatives is a good thing. It's at the core of engaged citizenship," Mr. Poliakoff said. "But to be effective, it must be informed."
For example, he said, colleges err when they allow students to fulfill distribution requirements for history by taking a class on American history as shown through film or music.
Unless and until corporate money is taken out of politics, civics and the political process will remain a consumer good. And to be clear, I'm shocked at how little even grad students understand about history and government.