I am currently in a Marketing PhD program, but I am having some second thoughts about my decision.
I originally intended to apply for Accounting PhD programs. My educational background is in Accounting and Finance. I have prior working experience in both auditing and in corporate accounting.
Eventually I decided to apply for Marketing PhD programs with the intention of focusing on quantitative marketing. Unfortunately, it appears that in order to obtain a TT position in this field, it is necessary to obtain your PhD from an elite school.
My questions are as follows:
1. Is it possible to switch disciplines?
2. Would the AACSB Post Doctoral Bridge Program allow me to eventually research and teach accounting?
3. Should I try to work on and research issues pertaining to the marketing-accounting interface?
Any thoughts are greatly appreciated!
Signed, Confused.
The bridge program is for non-business PhDs.
If you want to switch to accounting, by all means, do so, but be sure to get full information before making the decision.
I have known students who switched PhD programs after a year or two, both in the same Uni (acc to stats, IS to acc, etc.) and from one school to another. If you really want to do this, you need to get the ball rolling.
If your school has an accounting doctoral program, you should talk to the accounting doctoral program director to find out if a switch is possible there. Of course, whether that accounting programs has faculty in the specialty areas that interest you is another question altogether.
Good luck!