Disclosure: I'm not a woman. The CHE has been running a series of negotiating articles lately, which seem intended to make those who have accepted jobs feel poorly about themselves insofar that they "could have done better."
This one, in particular, irked me:
http://chronicle.com/article/Academic-Job-Hunters-Dont/129894/Professor Blumberg, who admits she didn't negotiate a higher salary when she was hired, is holding seminars for doctoral students advising them to do so.
Sorry, it often doesn't work like this, especially in this environment. At my SLAC, the Dean makes a salary offer that is pretty much set in stone. Every year, we make offers to folks who have been told they can negotiate higher starting salaries, and then are shocked when it doesn't happen. I do agree that moving expenses are negotiable, especially if coming from a distance, and start up funds can vary some, but this type of article gives folks the wrong information.