But from a management point of view, why should I encourage consultancy?
I want my staff spending their energy on top class teaching, producing 3* and 4* research outputs, and securing Research Council funding.
How does consultancy contribute to any of this? Or, alternatively, why should it supplant any of these aims?
In my field it's the consulting that is 'research/impact'. If your field is (for example) TV directing and you're asked to direct an episode of [insert popular tv show] that will be seen by millions, is that not 'impact'?
Additionally it certainly raises the profile of the academic program which would then impact on recruitment.