In terms of the application, I have bullet-pointed the ways in which I fit the person specification but read on another thread that the cover letter should be no more than one page. My typical US cover letter is about a page and a half. Thoughts? Right now, the cover letter is short and to the point and the "why do you want this job and what can you bring to it" section is longer and more detailed.
I just got back from a cv/interview training workshop offered by my (British) university's career development center and learned there that two pages are absolutely acceptable for applications in the UK.
FWIW, I landed my current position with a three pages cover letter.
Oh, and these on-line application forms are lovely, aren't they? The good news is that once you have landed a position in the UK you will fill out zillions of similar forms 'til the end of your career/life--or so it seems to me.