How not to advertise your college

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February 19, 2012, 10:06:09 PM

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Topic: How not to advertise your college (Read 339 times)

methodsman

A necessary but not sufficient
Junior member

Posts: 92

« on: February 16, 2012, 10:39:35 AM »

Sorry, but I didn't know where to put this.

The University of Scranton is advertising itself using a picture of a student in front of a vista which is not Scranton (it looks like some scrubby Mediterranean locale). So the gist of the advert is "Attend Scranton so you can leave it." Anyone who has been to Scranton understands that this is actually an effective advert.

mm

http://chronicle.com/campusViewpointArticle/Be-Surprised/444/?otd=Y2xpY2t0aHJ1Ojo6Y3ZzdDo6OmNoYW5uZWw6aG9tZTo6OmN2OnRoZS11bml2ZXJzaXR5LW9mLXNjcmFudG9uLGFydGljbGU6YmUtc3VycHJpc2Vk


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