I am perplexed that if the lack of outreach to African American students has been identified as an issue on the campus, why they wouldn't hire an African American to do that outreach.
Yikes.
Well, for starters, probably because making a hiring decision based on the applicant's race is a violation of federal law.
But given a choice between equally qualified applicants, for this job (because of its special focus on that population), I would hope the employer would hire the African American applicant.