The program seems to be a for-profit study-and-travel abroad program. I am not personally familiar with it, and don't know any students who've participated.
The "vision" of the company that runs the program (Envision EMI) doesn't particularly impress me:
"Vision
An organization's vision is a clear concise picture of where it intends to be and what it plans to achieve in the future. At Envision, our vision is a simple financial measurement…
…growing our profit ten times in eight years. This big hairy audacious goal has ignited us to:
* Make us think completely out of the box when assessing potential opportunities
* Innovate ways to become more effective in everything that we do
* Explore a wide range of opportunities all within the framework of our mission
* Constantly leave our comfort zones and take risks
Half way through this eight year vision we are on track to achieve our goal."
From
http://www.envisionemi.com/vision.aspTheir "mission" and "values" statements are a little less overtly profit-focused, but still sound like they were written by marketers. Then again, those things usually are.
Assuming the students really do get the promised lodging, food, and study experiences, and they know what they've signed up for, I don't think it could be called a scam, though. It seems to be another of these education-and-tourism programs that adopts certain linguistic conventions designed to make it sound prestigious. I don't begrudge companies making money off these sorts of things, though I do think students should know what they're getting themselves into, especially if there are lower-cost alternatives that grant academic credit more easily and allow students to use their financial aid to cover some costs. I'll admit some of the programs sound fun, though.
I, too, would be interested in hearing from anyone who has participated, or knows students who have participated.