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[Free Marketeer]

When alumni and visitors come to campus, they don't spend too much time hanging out at the library (however decent) the small classrooms, or the volleyball courts. They hang out at the stadiums watching the games and tailgating. And alums and their companies are the ones that give big bucks to universities.

Trust me: if there wasn't a financial incentive, college presidnets would not have the quasi-prof sports you speak of. Just like if there wasn't an audience, we wouldn't have ghastly reality shows, or Paris Hilton (ugh!) or big box stores, etc. etc. Gotta go where monies flow.