Most Colleges Chase Prestige on a Treadmill, Researchers FindJacksonville, Fla. The pursuit of institutional prestige has done little to improve the reputations of most colleges and, in fact, may be causing many of them to become less distinguishable from their competitors, according to research presented here on Saturday at the annual... Copyright © 2009 by The Chronicle of Higher Education Subscribe | About The Chronicle | Contact us | Terms of use | Privacy policy | Help |