The Chronicle of Higher Education
Thursday, January 11, 2007

A glance at the current issue of The Journal of American Culture: The marketing genius of Bob Dylan and Allen Ginsberg

The friendship that developed between the music icon Bob Dylan and the beat poet Allen Ginsberg during the 1960s was "as carefully constructed and consciously manufactured as any marketing or publicity strategy in today's corporate entertainment industry," says Richard E. Hishmeh,...

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