U. of Phoenix Buys Naming Rights to a Pro-Football StadiumBy GOLDIE BLUMENSTYK
Following in the path of Gillette, FedEx, and Reliant, the University of Phoenix has bought the naming rights to a National Football League stadium, it announced on Tuesday. Phoenix's $154-million, 20-year deal with the Arizona Cardinals makes it the first university to strike a stadium deal in which the university is paying out... Copyright © 2008 by The Chronicle of Higher Education Subscribe | About The Chronicle | Contact us | Terms of use | Privacy policy | Help |