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Serving Foreign Students in New Ways

March 16, 2011, 5:15 pm

I had lunch the other day with someone who was eager to get up to speed on global higher education. He asked me what I thought about the significance of branch campuses. I told him what I’ve written here before: that branch campuses are an irresistible object of fascination for journalists and universities; that they take many forms; that they’re entrepreneurial ventures with the mixed results one might expect from any educational experiment; that they get a disproportionate amount of attention given the tiny enrollments of the boutique programs at Education City in Qatar and New York University’s Abu Dhabi campus; and that there are other much more important trends to watch, notably the vast expansion of enrollment in countries like China, together with efforts in many countries to create elite research institutions.

Then I read that there are more foreign students studying at British branch campuses than there are at universities on British soil. Wow. Okay, the numbers are actually a little more complicated than that, in part because they cover a lot more than branch campuses, but they’re still fascinating. They come from some new research released by the British Council just before the Going Global 2011 conference held in Hong Kong last week. According to the council’s new analysis of figures from the Higher Education Statistics Agency, last year there were 340,000 students studying for British qualifications outside the European Union. By contrast, there were 309,000 foreign students (from beyond the E.U.) studying inside the U.K.

The British Council uses the term “transnational education” to describe the phenomenon of students studying either at a branch campus or at a local college or university that has a partnership with a British institution. Some study in their home country, others in a third country, and still others online. Those in partnership programs will typically study for one or two years outside the U.K., then complete their degree in Britain. According to the council, in the past decade the number of transnational education students seeking U.K. qualifications has risen by at least 70 percent. There are apparently 78 countries in which at least as many students stay home to study for British degrees as travel to Britain. Singapore, Malaysia, and Hong Kong have the largest numbers of transnational education students seeking British qualifications relative to those who are studying in the U.K.

This new analysis doesn’t, I think, prove me completely mistaken about the exaggerated importance of branch campuses, at least when defined narrowly. But it has certainly reminded me that branch campuses fit into a broader (and growing) spectrum of offerings in which the delivery of higher education is far less nation-bound that it has ever been. As the council notes, the fast growth of these new educational forms and venues inevitably raises questions about quality control. But that’s an ever-present concern for all postsecondary institutions. Looking ahead, I suspect partnerships and online programs may have more promise than branch campuses. Completely different cross-national offerings, perhaps with a big assistant from improved technology, may also emerge. What seems clear is that students who want degrees from universities in other countries will have many more options to earn them without spending much—or any—time far from home.

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  • goddess60

    Great resource for students it is unfortunate that so many institutions of higher education are in a budget crisis and have to cut back on services. I am an Academic Advisor/Student Personal Counselor at a Community College and I see how lost students can be in-regards to the services available to them and how to take advantage of them. I have begun to do a workshop at the beginning of each semester on Executive Skills because, as the article states, it is assumed that students know how to to implement time management, decision making, organizing course work and stay on task. I believe that coaching for first time students and especially those that find themselves on Academic Warning should have a coach to assist them on whatever level they need. After all it is about student success and some need a little more support than others. I also include a exercise in my workshop to promote self reflection so they can see how they approach a project and explore why are they procrastinating to complete course work. This article really supports my beliefs on assisting students to be successful.

  • bobshireman

    The full Bettinger study is available at:
    http://www.nber.org/papers/w16881

  • DPhilabaum

    Great news and congrats to InsideTrack for helping to introduce coaching to campus. Campuses would be wise to develop a culture of coaching on their campus. One way we try to help this process for colleges that are on a limited budget is to connect alumni and students the day they arrive on campus using social media. Career Lift is designed to help students meet dozens of working alumni during their college years so they have a better understanding of career paths, jobs, responsibilities and work ethics required to success. http://www.talentmarks.com/Who_Are_You/Alumni_Association/CAREER_LIFT.aspx
    Don Philabaum

  • lgabele

    I can’t say enough good things about this program based on the four years it has been in effect at Florida State University. For the first two years we set up randomized control trials to test the effects of success coaching. The results exceeded all expectations and we were then able to focus success coaching on students with a higher risk of dropping out.
    No one should be concerned about the costs as we recovered costs and much more as students stayed in school and paid tuition.
    The focus on quality and measurements by the success coaches program had a positive effect on all advisors and improved advising in general. Larry Abele

  • lucidobizcoach

    The Stanford University study narrowly, and erroneousl­y, defines student coaching as “a form of counseling that helps struggling students.” While the much-neede­d mass-marke­t services like the one sited here focus on retention and graduation by serving those who are in danger of dropping or failing out, readers should know that there is also a category of student coaching that targets students at the opposite end of the spectrum. This type of student coaching provides nurturing and grooming for ambitious, high-poten­tial students at competitiv­e institutio­ns much the same way that executive business coaching works in the profession­al world.

    WIthin the corporate sector, coaching is typically provided for high-poten­tial executives­, grooming them on their climb to the top. But too often, we expect our best and brightest university students to transition to the high-stake­s complexiti­es of campus life without the same kind of support and without much real world experience­. Many become overwhelme­d, stressed and unwittingl­y make costly decisions.

    My business partner and expert in student coaching, Dr. RC Glen, points out that the rising cost of tuition, combined with students taking longer to graduate, means that the price of a college education represents one of the largest investment­s most people will make in their lifetime. Managing that investment in today’s economy, where there is more competitio­n for fewer jobs and graduate school slots, is more important than ever. Early access to executive-­style coaching ensures these talented students hit the profession­al ground running.

    –Tony Lucido
    http://www.iGoalzCoaching.com