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Web Search Is About to Get More Social

Major search engines are working toward adding new features that would make searching the Web a more social activity. Microsoft is reportedly in talks to buy a small search company called Eurekster, which combines traditional Web-search results with information culled from social-networking sites like Friendster. A Web search could end up looking at the information and preferences on a searcher’s friends’ Web sites for answers in addition to scouring the entire Web. (BusinessWeek)

If that happens, could that limit people’s online worldviews? Or are such moves necessary to find relevant information as millions of full-text books and billions of new Web pages hit the Internet?

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