Researchers at the Massachusetts Institute of Technology designed a urinal video game that encourages bar-goers to take a taxi rather than drive home.
The game, called The Piss-Screen (tagline: “not to be mistaken for the Wii”), simulates a high-speed car chase that ends with a car crash if players don’t have the reflexes to, ahem, drive properly. The end message: “Too pissed to drive? Take a taxi instead.”
Designed by Hayes Raffle and Dan Maynes-Aminzade of the Tangible Media Group at MIT’s Media Lab, the game is now being tested at bars across Frankfurt, Germany.—Catherine Rampell
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