Colleges are making the interactive features of their Web sites more prominent. Loyola University Chicago has recently refurbished its Website — complete with YouTube-type videos, called LU Tube, and blogs from Loyola students around the world appearing front and center.
The LU Tube features recorded speeches from visiting alumni and includes testimonials from students and professors. One video acts as an infomercial explaining why it’s beneficial for students to earn an MBA.
The Blog Around the World, as it’s called, allows Loyola students to post journal entries on the university’s Web site. One medical student doing volunteer work in Uganda posted a shout-out to all dads for Fathers Day, which ran near a separate narrative describing a car wreck in a village that involved a child being struck and killed, followed by a mob of villagers looking to hunt the culprit down. —Dan Carnevale
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