Cisco Systems Inc., best known for its business-networking tools, is attempting to get its feet wet in the world of online home entertainment. And in an effort to catch on to new broadband applications before they grow stale, the company is picking the brains of college students.
Through a partnership with MTV’s online college network, mtvU, Cisco has given $25,000 grants to 10 groups of college students with broadband projects on their minds. The students — working on an assortment of blogging, gaming, and social-networking endeavors — aren’t likely to create any big moneymakers for the company. But Cisco officials say they’re just hoping to get a sense of which technologies are capturing the attention of Millennials. (CNET News)
