Should Colleges Use Course-Management Systems to Compare Professors’ Technology Use?

Course-management software, like Blackboard, can be used to measure every click made on the systems, and some colleges are beginning to analyze the statistics to improve the teaching process. A free article in today’s Chronicle highlights a project at the University of Maryland-Baltimore County that publishes a ranked list each semester of the campus’s most-active Blackboard users, in hopes of letting frequent users find each other to trade tips (check out the article for details). How high would you rank on such a list? And are such measures valuable?