Despite prospective college students’ fondness for instant messaging and other Web toys, fewer than one in three institutions have "adopted cutting-edge recruiting tools" to attract those students, according to a new survey by Noel-Levitz, a company that helps colleges recruit students using technology.
The report considers blogging, chat rooms, RSS/XML syndication, and podcasting to be "cutting edge" tools. The survey results also indicate that many students are filling out colleges’ electronic applications before making any other contact with the institutions. The report compiles survey results from 231 public and private institutions, including community colleges.
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