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QuickWire: McGraw-Hill to Integrate With Major Course-Management Systems

July 18, 2011, 5:58 pm

McGraw-Hill announced on Monday that it would allow faculty members using any course-management system to view its learning content without creating a new account. Colleges must sign up for the service, called McGraw-Hill Campus. Publishers believe allowing faculty members to view their products through existing campus software will make them more likely to adopt digital course materials. McGraw-Hill announced plans to integrate with Blackboard last year, and last week other major academic publishers followed its lead. The integration announced on Monday includes Desire2Learn, Sakai, Moodle, and eCollege, among others.

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  • rwejd

    A perfect way to embed expensive content so thoroughly that it’s inconvenient to make changes, especially if the content is coming from small, innovative publishers w/o the resources to create similar hooks. Vertical integration is the horizon strategy for the large content providers. They will decrease the cost of raw content, but make up margins providing other services directly, or via strategic partners.