QuickWire: Canadian Business School Uses iTunes to Distribute Its Case Studies

Case studies published by the University of Western Ontario’s Richard Ivey School of Business are now available 24/7 through Apple’s iBookstore, according to the school’s announcement, which says that Ivey is the first major case publisher to distribute through iTunes. More than 500 cases are available now, with more coming. Each download will cost $3.99 in Canadian currency (about $4.08 U.S.). The Ivey school is the second-largest publisher of case studies after Harvard, according to the Financial Post. The school has a second campus in Hong Kong, which has helped make it the largest publisher or distributor of Asian business cases. Ivey officials say the choice of the iBookstore and iTunes means a chance to reach a wider audience that may find case studies useful.