Yes, you can raise more money from alumni.
So claim the new-media gurus who helped elect Barack Obama president.
The Washington-based company that built candidate Obama’s online arsenal, Blue State Digital, is now courting colleges and universities.
And one of the country’s largest, the University of Florida, has signed on to sharpen and broaden its outreach efforts.
This week’s Chronicle takes a look at Blue State’s technology and strategy. Skeptics argue that techniques that work in the digital war room of a political campaign don’t translate to higher education. —Marc Parry
