Research from the University of Illinois business administratrion department found that Internet users on Web 2.0 sites such as YouTube and Digg click on items that are highly ranked and most-viewed by other users.
Mu Xia, professor of business administration and co-author of the study had this to say in a news release:
“This is a new way to communicate,” he said. “It basically opens up a new horizon for letting people know what other people think.”
A copy of the study is available here.
—Hurley Goodall
