Some of the oldest scholarly journals are setting up pages on social-networking sites like Facebook. The latest is The New England Journal of Medicine, The Boston Globe reports.
The journal, which was founded in Boston in 1812, has created a Facebook
site where readers can link to articles and a weekly podcast summary. “If our users are going to be there, we should be there,” says Kent Anderson, the journal’s executive director of international business and product development.
The move is the journal’s latest attempt to find new ways to connect with readers. The medical journal has offered an online edition for 13 years.
Other long-established journals that have set up Facebook sites include Science and The Journal of the American Medical Association. —Katherine Mangan
