What are high school students looking for in a college admissions Web site?
"Students are looking for information on how they will fit on a campus, academically and socially," says Judy Hingle, director of professional development at the National Association for College Admission Counseling. "Features like web cams, virtual campus tours, chatting with professors and students and information on campus activities can help get a sense of what life is like."
Read the transcript of a live, online discussion with Ms. Hingle about using the Web to recruit students. (The Chronicle, free link)