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May 4, 2006, 1:33 pm
The search engine Ask.com plans a series of television ads starring the former professor who developed the algorithm used by the site.
The researcher, Apostolos Gerasoulis, is executive vice president of technology at Ask.com. Previously he was a mathematics professor at Rutgers University at New Brunswick.
In each spot, Mr. Gerasoulis submits a specific query—like how to survive a bear attack—and discusses how Ask.com identifies pages in response. (Brandweek)
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Collective bargaining, technology leaders say, can bring high-end services to campus at lower prices.
The publication, called "eLife," is backed by three major supporters of scientific research.
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