Facebook officials will give the site’s much-debated News Feed (The Chronicle, September 22) one more chance to ruffle a few feathers: The feature, whose introduction caused something of a firestorm last month, will now play host to corporate advertisements.
The ads will appear alongside the feed’s typical messages, which tell users when friends have updated their own Facebook profiles. Mike Murphy, Facebook’s chief revenue officer, told Adweek that the ads will help companies start “an ongoing dialogue with the user,” but it remains to be seen whether college students—who tend to treasure the site for its insularity—will welcome that dialogue. —Brock Read
