College students certainly aren't afraid of technology, and they hate paying a lot for textbooks. So why aren't they buying e-books instead?
Companies that sell e-books aren't quite sure, according to an article in The Miami Herald. "Publishers are having a hard time figuring out what they need to do" to make the technology catch on, says Bill McKenna, director of digital products at Follett, which offers about 1,000 titles as e-books.
Analysts cite a few factors that have stunted the development of the digital-book industry. For one thing, there's still no generally accepted, standard file format for e-books. For another, since the books are sold online, not in campus bookstores, many students may not even know that buying digital titles is an option. –Brock Read
Developing online and blended learning programs requires research and collaboration. Learn how top technology companies are partnering with campuses across the country to advance online learning as it becomes an increasingly important aspect of higher education.